Terms and Conditions
Purchasers are eligible for one (1) “Ride Smart Reward” purchase incentive from January 1st – December 31st, 2021 which is defined as any new, Model year 2020, 2021 or 2022 previously unregistered BMW motorcycle sold between the dates of January 1st to December 31st, 2021. BMW Motorrad fleet, or auction units do not qualify. The Ride Smart Reward incentive must be original BMW Riders’ Apparel such as boots, gloves, jackets, etc. from the BMW MOTORRAD RIDE catalog. This incentive will not be paid for the sale of aftermarket products or accessories.
Purchasers must have taken the MSF Basic RiderCoachSM or other accredited safety riding organization training and received their certificate within the previous 90 days prior to purchasing the motorcycle. Certificate of completion must be presented at the dealership at the time of purchase. Motorcycles purchased and reported under a name other than the eligible MSF Basic Rider Course applicant do not qualify. Sales documentation and claimant ID must match. No purchases in the name of corporate or business entities.
Specific states offer Beginning Rider Course enrollment fee reimbursement upon course completion (passing with endorsement). Customers in these states are only eligible for the Riding Gear portion of this incentive. This list includes but is not limited to; Illinois and Pennsylvania (this list is subject to change as legislation changes).
Motorcycles must be purchased through an authorized BMW Motorrad USA dealer. Dealers are responsible for complying with all applicable sales tax regulations regarding customer incentives for their state. Purchases through a 3rd party or BMW dealers outside the USA are not eligible. Motorcycles sold to brokers or not delivered to the ultimate retail purchaser by dealership employees are not eligible for sales support.
May not be combined with BMW MOA / BMW Car Club of America offers, MSF Rider Coach, Customer Appreciation programs including but not limited to, USAA, Military, Emergency Services or BMW Group / Center Employee or Valued Vendor Purchase Programs.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
$500 in Rider’s Apparel
BMW Motorrad USA wishes to reward smart riders who took the time and invested in themselves to learn to ride motorcycles the proper way. That’s why riders who complete the MSF Basic RiderCourse, graduates of the California Motorcyclist Safety Program (CMSP) Training Course, and graduates of other state-recognized motorcycle education courses will receive $500 in BMW Rider’s Apparel with the purchase of a new BMW motorcycle. Apparel must be selected from the BMW Motorrad RIDE apparel catalog. Riders will also be reimbursed for the cost of their MSF beginner rider course up to $350. BMW Motorrad is committed to safety, so we encourage all riders to gear up properly with our tried and tested BMW apparel.
On the world’s finest motorcycles, rider and machine become one – which means the most important part of any BMW is you. That’s why we build our apparel with the same dedication to quality, comfort and performance as our bikes. So all you have to think about is the ride.